Coca-Cola is bringing back Coke StudioTM, a music platform that builds on the programme originally launched in Pakistan in 2008, to South Africa.
The global Coke Studio programme is digital-first, always-on, and provides an opportunity for creative talents to partner, create and deliver new and exclusive creative collisions to new and existing audiences.
Launched internationally in May of this year, Coke Studio brought seven international artists together for a re-recording of Queen’s iconic ‘A Kind of Magic’ under the title ‘The Conductor’.
The music video, which brings each artist’s unique style of music to the table, debuted on the Coke Studio YouTube Hub. This global creative collision was born from the philosophy that in our unique differences lies our magic – it is in the real magic of creative collaboration that we find the collision, the impact that feeds new ideas and captures new minds.
Here in South Africa, Coke Studio will come to life with some of the top talented local artists reimagining their hottest tracks into new and unique musical experiences. Collaborating with these artists, Coke Studio brings fans mash-ups of their favourite music and content, helping bring about deeper connections through music.
It’s also their aim to deliver musical experiences that are unlike anything that has been seen before, magical moments that only Coke Studio can do.
These speak to a new generation of listeners looking to immerse themselves in a digital-forward world of music.
Keep an eye out on all of Coke Studio’s platforms, including Instagram, Facebook, Twitter, and YouTube under the hashtag #cokestudio.