Philip Morris South Africa (PMSA) used this past weekend’s ULTRA music festival to introduce adult nicotine users to ZYN—a tobacco-free, smoke-free nicotine pouch designed as a cleaner alternative to cigarettes.
As part of its broader mission to build a smoke-free future, PMSA showcased ZYN at one of the country’s biggest music festivals to highlight its convenience and potential to replace traditional smoking. Positioned for adult smokers and nicotine users looking for better options, ZYN offers a discreet, smoke-free experience—no ash, no vapor, and no lingering odour.
“Whether you’re at work, travelling, or out with friends, you can enjoy ZYN without bothering those around you,”
said Jonathan Kwak, Smoke-Free Products Director at PMSA.
“It fits easily into your pocket or bag and lets you stay in the moment without missing out.”
ZYN, the world’s top-selling nicotine pouch brand, is now available in South Africa after expanding to more than 35 global markets. The launch forms part of Philip Morris International’s global commitment to transform its business—aiming for two-thirds of its net revenue to come from smoke-free products by 2030.
Available in flavours such as Black Cherry, Cool Mint, Bellini, and Espressino, ZYN pouches are offered in various nicotine strengths including 3mg, 6mg, and a newly introduced 1.5mg Spearmint for those seeking a milder option. New flavours like Apple Mint and Citrus have also been added to the higher strength range.
“While not risk-free, as it contains nicotine which is addictive, ZYN gives adult smokers the opportunity to make a better choice than continuing to smoke,”
added Kwak.
“With over a billion people still smoking worldwide, innovations like ZYN are essential to reducing the harm caused by traditional cigarettes.”
PMSA emphasized that ZYN is intended exclusively for adult nicotine users and reiterated that the best health choice remains quitting all nicotine and tobacco products entirely. However, for those who don’t quit, smoke-free alternatives like ZYN represent a significant step toward a more considerate, modern nicotine experience—one that leaves no smoke, no ash, and no disruption for others.
ZYN’s debut at ULTRA marks another milestone in Philip Morris South Africa’s drive to accelerate the end of cigarette smoking in the country.
