Pretoria-based producer and DJ Gene Boi, born Eugene Malete, has officially announced the release of his brand-new single “How Could You”, marking the first offering from his upcoming EP titled Re-Born.
The track signals a powerful new chapter in Gene Boi’s artistic journey, blending deep emotional storytelling with the energetic pulse of South Africa’s evolving 3 Step and Afro House sound.
A Haunting Story of Betrayal on the Dancefloor
“How Could You” pairs driving 3-step drums with raw, heartfelt emotion, telling a haunting story of betrayal beneath its upbeat rhythm. The result is a cathartic anthem , a song for listeners who have learned to dance through pain, finding release in movement while processing heartbreak.
Despite its emotional weight, the track remains irresistibly groovy, striking a balance between vulnerability and dancefloor energy that defines Gene Boi’s growing signature sound.
Blending House Heritage With Afro Electronic Evolution
The single showcases Gene Boi’s ability to fuse South African House heritage with modern Afro electronic textures, positioning him firmly at the forefront of the next generation of 3 Step and Afro House producers.
With “How Could You,” Gene Boi continues to push the genre forward while staying rooted in the rhythmic traditions that shaped his sound.
About Gene Boi
Eugene Malete, professionally known as Gene Boi, is a gifted music producer and DJ from Pretoria, South Africa. His musical journey began at an early age, where he experimented with sound using everyday objects — creating vibrant rhythms that naturally inspired dance.
Influenced by South African house icons such as DJ Kent, Black Coffee, DJ Cleo, DJ Clock, and DJ Shimza, Gene Boi has gone on to collaborate with several respected local artists, including Dee Cee, DJ Vitoto, Most Lenyora, Una, Villa, Symba, Royality, NativeSon, Ksoul, and Nvrth.
Culturally, Gene Boi sits at the intersection of traditional South African House and the new-wave Afro electronic movement, representing a fresh, emotional, and rhythm-focused evolution of 3 Step and Afro House.
Listen to “How Could You”
🎧 Stream the new single here:
👉 https://vmgafrica.lnk.to/HowCouldYouAr?dm_i=55MA,QLU4,8Y8PSK,37J14,1
