The luxury fashion brand Amiri is making waves in South Africa with the opening of its first local store, and the celebrations are set to continue with an electrifying live performance by acclaimed deep house DJ, Judy Jay.
The event will take place at the Amiri store in Sandton City Mall, Johannesburg, showcasing the perfect fusion of fashion and music.
The Amiri store, which opened its doors on November 28, 2023, has brought a touch of Los Angeles luxury to South Africa. Known for its distinctive blend of high-end streetwear and premium craftsmanship, the Sandton location marks a significant milestone for the brand’s expansion into the African market.
Judy Jay, whose real name is Judy Mahlatji, will headline the upcoming event. Hailing from Tjetane, a small village in Sekhukhune, Limpopo, Judy has risen to prominence as one of South Africa’s most talented young female deep house DJs.

Her passion for music, deeply rooted in her upbringing, has earned her respect and admiration across the industry.
At just 23 years old, Judy Jay has an impressive portfolio of work. In 2021, she released her debut album After The Storm, and in 2023, she contributed to Soul Candi Sessions Six, Part 1, a project that further cemented her reputation as a force in deep house music.
Last year, in 2024, she collaborated with CocoSA and Artwork Sounds on their EP Music & Love 2, featuring the standout track My Battles, which has become a favorite among deep house enthusiasts.
Judy’s live performance at the Amiri store promises to be an unforgettable experience for fans of both music and fashion. With her deep, soulful sounds and seamless mixes, Judy is expected to captivate the audience and create a memorable atmosphere at the luxury boutique.
The event highlights Amiri’s commitment to blending culture, creativity, and community in its brand ethos. It also provides a platform to celebrate South African talent, bridging the gap between international luxury and local artistry.
Shoppers and music lovers alike can look forward to a night of style and rhythm, as Judy Jay takes the stage in one of Johannesburg’s most exclusive retail destinations.