The Wait Is Over
The streets have been buzzing, the teasers have been dropping, and now it’s official. The I Am Dark & Lovely Festival is set to take over 8 November 2025 at 1 Fox Street, Johannesburg.
This isn’t just another festival—it’s a bold celebration of young, stylish, black South African culture where crowns shine, confidence reigns, and groove meets fashion.
What’s Going Down: A Star-Studded Line-Up
The stage is stacked with some of the country’s and continent’s most iconic acts:
- Uncle Waffles – bringing her global amapiano groove
- Nasty C – Africa’s biggest hip hop export with bar-heavy hits
- Young Stunna – amapiano powerhouse
- Mörda – house maestro turning the floor into magic
- DJ Lag – gqom innovator
- Cassper Nyovest – unmatched energy and crowd control
- Major League DJs – amapiano anthems to raise the roof
- DJ Zinhle – keeping the vibes high
- Kabza De Small – ensuring legendary status
- Kamo Mphela & Zee Nxumalo – bringing fire and flair
- Lelowhatsgood – cultural curator adding fresh energy
This is more than a line-up—it’s an iconic soundtrack to the Dark & Lovely lifestyle.
More Than Music: Beauty & Culture Activations
Expect bold looks, interactive installations, and spaces to show up and show out. The festival reflects everything Dark & Lovely stands for: owning your style, embracing your crown, and living loud.
The Plug: Tickets
Secure your spot at this unmissable experience.
👉 Redeem your ticket here: I Am Dark & Lovely Entry Mechanism
Dark & Lovely Speaks
“Dark & Lovely has always been a generational brand in all our homes and is now entering an era of living the iconic, cool, Mzansi brand that it is,” says Bongi Manqele, Brand Business Lead for Dark and Lovely.
“We celebrate every African hair type and want our consumers to proudly embrace their beauty. We are more than a beauty brand—it’s a vibe, a lifestyle and a celebration of the freedom and confidence to be yourself. With the I Am Dark & Lovely Festival, we’re giving our people a place to express, connect and celebrate their crown.”
Festival Partners
- Shoprite/Checkers
- Y
- Maybelline
- Garnier
