Campaign Targets Aspiring Music Creatives Nationwide
Soul Candi Institute of Music & Record Label has officially launched its new academic cycle, unveiling a nationwide student recruitment campaign aimed at driving registrations across its diverse music and creative programmes. The campaign began earlier this month and will run until the second week of February 2026, targeting aspiring musicians, producers, DJs, vocalists, songwriters and music entrepreneurs across South Africa.
A Proven Launchpad for Industry-Ready Careers
Renowned for its impact on the local and global music scene, Soul Candi boasts an impressive alumni network that includes internationally celebrated artists such as Shimza, DJ Zinhle, J’Something and DWSON. Beyond headline names, hundreds of graduates are actively shaping the music and creative industries across fields including music production, composition and songwriting, audio engineering, mixing and mastering, artist and asset management, and creative business disciplines. This track record continues to reinforce Soul Candi’s reputation as a launchpad for sustainable, industry-ready careers.
Introducing the Live DJ School
New to this year’s training cycle is Soul Candi’s Live DJ School, an intensive programme designed to fast-track aspiring DJs and performers into the modern live performance landscape. The 8-week DJ & Live Performance course equips students with essential, industry-relevant skills—from mixing and beat matching to delivering dynamic live sets using Ableton Live. Delivered in-person at the Rosebank campus, the programme is hosted in newly upgraded, fully soundproofed DJ studios, offering an immersive, hands-on learning environment that mirrors real-world club, festival and live-stage settings.
Bridging Education and the Music Industry
The national campaign underscores Soul Candi’s commitment to developing the next generation of music professionals by combining world-class training with real-world industry exposure and a strong record label ecosystem. Through digital media, campus activations, industry showcases, alumni success stories and community outreach, the initiative aims to inspire young creatives to turn their passion for music into sustainable careers.
Leadership Perspective
“At Soul Candi, we don’t just teach music, we prepare students for the realities of the global music industry,” said Sergio Botelho, co-founder of Soul Candi Institute of Music & Record Label. “This national campaign is about opening doors for talented individuals who are serious about building long-term careers in music, whether as artists, producers, sound engineers, or creative entrepreneurs.”
Diverse Programmes and Real-World Experience
Prospective students will be introduced to a wide range of programmes, including music production, DJ performance, vocal training, songwriting, sound engineering, music business and digital music technologies. Central to Soul Candi’s model is its bridge between education and industry, offering students opportunities to work on real projects, collaborate with signed artists, and gain exposure through live performances and official releases.
Early Registration Benefits and Inclusive Access
As part of the campaign, Soul Candi Institute of Music & Record Label is promoting early registration benefits and limited-period offers, aimed at increasing access to quality music education for talented individuals from diverse backgrounds.
Preparing Students for a Rapidly Evolving Industry
With the music industry evolving rapidly through technology, streaming and digital platforms, Soul Candi’s curriculum is designed to stay ahead of industry trends. Students are equipped not only with creative skills, but also with business acumen, branding knowledge and entrepreneurial insight needed to thrive in today’s competitive landscape.
How to Apply
Prospective students are encouraged to apply during the campaign period to secure placement for the upcoming academic cycle. Applications and programme information are available via Scim.co.za or through Soul Candi Institute of Music & Record Label’s official social media platforms.
