Zakes Bantwini is set to headline A Cultural Export of Freedom, a high-level panel discussion hosted by Harvard Center for African Studies in partnership with Brand South Africa. The event will take place on May 8, 2026, at the CAS Lounge, positioning Amapiano as both a global music force and a cultural archive of South Africa’s evolving identity.
Amapiano Positioned as a Living Archive of South African Identity
Framed as a cultural diplomacy activation, the discussion will explore how Amapiano has moved beyond entertainment into a powerful expression of South Africa’s history, identity, and global voice. Emerging from township culture and shaped by post-apartheid youth, the genre has grown into a defining sound of modern South Africa.
The panel will also reflect on key national milestones, including 30 years of the Constitution, 50 years since the Soweto Uprising, and 70 years since the Women’s March of 1956—connecting these legacies of resistance and resilience to today’s cultural movements.
A Career That Mirrors South Africa’s Global Sound Evolution
At the centre of the conversation is Bantwini, born Zakhele Madida, whose two-decade career has helped shape the country’s dance music landscape. Known for hits like Clap Your Hands, Juju, Imali, Asanda, and the global smash Osama, he has built a reputation as one of South Africa’s most influential music figures.
His international footprint spans iconic stages from Ibiza to New York, including festivals such as AfrikaBurn and Burning Man, further cementing his role as a global ambassador for African dance music.
Grammy Recognition and Expanding Global Influence
In 2022, Bantwini reached a career milestone with a Grammy Award for Bayethe, alongside Wouter Kellerman and Nomcebo Zikode. Since then, he has expanded his influence beyond music, curating industry conversations during Grammy Week at the Grammy Museum to elevate African talent within the global entertainment economy.
Building Mayonie into a Global Cultural Brand
As founder of Mayonie Productions, Bantwini has developed one of South Africa’s leading dance music labels. The company not only nurtures emerging talent but also produces large-scale live experiences, including the sold-out Mayonie Open Air event.
His long-term vision is to grow Mayonie into a global entertainment hub that integrates music, business, and lifestyle.
Commitment to Youth Empowerment and Social Impact
Beyond music and business, Bantwini continues to invest in social impact. As a UNICEF ambassador, he advocates for youth empowerment and access to opportunities. His philanthropic efforts are set to expand with the upcoming launch of the Zakes Bantwini Foundation.
He also brings an academic perspective to the panel, having completed the Business of Entertainment, Media, and Sports program at Harvard University.
“Amapiano Is a Movement,” Says Bantwini
“Amapiano is more than a genre, it is a movement, a narrative, and a bridge between generations,” says Bantwini. “To engage in this dialogue at Harvard is an opportunity to reframe how African culture is studied, experienced, and valued globally.”
Blending Dialogue with Live Cultural Experience
The event will feature both a panel discussion and a live performance, offering attendees an immersive experience that blends intellectual engagement with musical expression. It aims to showcase Amapiano not only as sound, but as a dynamic cultural force shaping global conversations.
Event Details
- Date: May 8, 2026
- Time: 4:00 PM – 6:00 PM EDT
- Venue: CAS Lounge, Harvard Center for African Studies
- RSVP: https://harvard.az1.qualtrics.com/jfe/form/SV_aUVFHWQRRMmbJtk
