We had a chat with Derik Van Wyk who is the Marketing Manager for Diesel South Africa about the successful second season of the 2021 Diesel Denim Fridays (DDF) DJ search competition.
The DDF – ‘The Sound of Denim’ campaign was well received in South Africa for discovering, empowering as well as promoting rising deejays and DJ Yeye won the competition as he walked away with the R50 000 cash prize.
On this video, Derik chats about the campaign in detail and he also touches on what people can expect from the Diesel brand in 2022.
Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.