Amapiano star and entrepreneur Lady Du has officially expanded her growing business portfolio with the launch of her own wine brand, Sip of Piano, marking a significant move beyond music and into South Africa’s lifestyle and beverage industry.
The wine brand, named as a creative nod to her Amapiano roots, was unveiled on social media where Lady Du revealed that the venture is self-funded and already in production. Early visuals of the product showcase a sleek black bottle design featuring Pinotage varietals, immediately generating excitement among fans and supporters.
Sharing her mindset behind the move, Lady Du emphasised her belief in decisive action and ownership. “I dream, I execute,” she said, reinforcing her philosophy of building tangible assets rather than waiting for perfect conditions. The artist has consistently encouraged financial independence and long-term planning, especially among young creatives.
Despite openly stating that she does not drink alcohol, Lady Du explained that the wine business is part of a broader strategy to build generational wealth and secure a legacy beyond the entertainment industry. Her approach reflects a growing trend among artists who are investing in sustainable ventures that can outlive touring cycles and chart success.
Sip of Piano joins a list of successful entrepreneurial projects under Lady Du’s name, including her Kwa-Thema-based beauty salon WaWa La Beauty and her book Fame or Business, both of which focus on economic empowerment and ownership.
The announcement has been met with widespread praise on social media, with many applauding Lady Du for entering a traditionally exclusive industry and reshaping it through contemporary culture and branding. Observers note that her influence could help attract a younger, more diverse audience to the local wine market.
While the official retail release date is yet to be announced, anticipation continues to build as fans eagerly await the arrival of Sip of Piano — a venture that further cements Lady Du’s reputation as not just a hitmaker, but a formidable businesswoman.
