A Rising Voice in South Africa’s House Scene
South African deep house DJ LocHive is continuing to carve out her space in the country’s evolving electronic music landscape, backed by a strong digital presence and a growing cultural influence.
Known for her soulful, groove-led sets, the DJ, who has been gaining significant traction on YouTube, briefly opened up about her journey, her audience, and the future of house music during a spontaneous interview moment.
Digital Growth Driving Global Reach
LocHive’s online footprint is becoming hard to ignore, with her YouTube mixes attracting impressive viewership numbers and introducing her sound to a global audience.
While she keeps her identity simple, “I’m LocHive, the DJ. I’m a house DJ”, her impact stretches far beyond that, positioning her as part of a new generation of selectors redefining how South African house is consumed digitally.
“It’s Not a Gender Gap, It’s a PR Problem”
Addressing the perception that fewer women engage with house music, LocHive challenged the narrative directly.
“I don’t think there’s a discrepancy like that. I do think it’s more of a PR issue… it hasn’t been sold to us like that.”
She emphasized that women do connect with the genre, but the way house music is marketed has historically leaned toward male audiences. According to her, that narrative is now shifting.
House Music as Healing
In a perspective that resonated with many fans online, LocHive also highlighted the wellness aspect of house music, particularly for women.
“I heavily encourage women to listen to house music… to relax your nervous system.”
Her comment reinforces a growing sentiment within deep house culture—that beyond nightlife, the genre serves as a tool for emotional release and healing.
“Loc’d Grooves” Changing the Narrative
Through her event property, “Loc’d Grooves,” LocHive is actively reshaping the culture.
The rooftop daytime experience—running from 12PM to 8PM—centres around pure house music, community-driven energy, and a safe, expressive space for diverse audiences.
“We’re just healing, listening to house music at the rooftop.”
The concept also visibly amplifies the presence of women in house spaces, contributing to a more inclusive scene.
New Music on the Horizon
Beyond DJing, LocHive confirmed that she is working on releasing original music soon, marking a key next step in her career.
She also hinted at potential collaborations and appearances with platforms like Tabank Studios, known for documenting live DJ sets and performances.
On the Ground and Everywhere
From live events like Somnyama to consistent appearances across the scene, LocHive’s on-the-ground presence continues to strengthen her connection with audiences.
Her growing visibility reflects a broader shift in South Africa’s house music ecosystem—where DJs are building both digital audiences and real-world communities simultaneously.
A Culture Still Growing
Closing off her message, LocHive called on fans to continue supporting the genre:
“Continue listening to house music… it’s growing on a really nice scale.”
She also expressed hope for more event properties to expand the culture, an indication that the next phase of house music in South Africa will be driven as much by community-building as it is by sound.
The Bigger Picture
LocHive represents a new wave of South African deep house artists who are challenging industry narratives, building inclusive spaces, and positioning house music as both culture and wellness.
