Launched in 2021, Billiato – A Taste Of Wealth, South Africa’s fast-growing liquor brand, recently ranked as one of the best-selling liqueurs in the country has now announced their first brand ambassador – Toss!
Pholoso Masombuka, affectionately known as Toss, made massive airplay with his hit single “uMlando” accompanied by a dance challenge that broke the internet.
Heavily inspired by the iconic Brown Dash, Mandoza, Msawawa and Zola, the 23 year old is described as the new age pantsula. Businessman and rapper Cassper Nyovest, explains the inspiration behind the name Billiato as a state of mind.
“It is in fact my nickname, taken from the word Billion, it is also deeply rooted in the culture found in the Vaal as they consider themselves as Italians, so it’s ghetto fabulous,”
says Nyovest.
“We are delighted to welcome and introduce my brother Toss to the Bialliato family, with this venture, the goal is to take Billiato to even greater heights ”,
added Cassper.
