Showmax Makes History with Tyla’s Homegrown Concert

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January 18, 2025, marks a groundbreaking moment for African entertainment as Showmax becomes the first African streaming service (SVOD) to live stream a homegrown concert. Fans in 44 African countries can tune in exclusively on Showmax.com to witness Grammy-winning Amapiano sensation Tyla perform live from the SunBet Arena, Pretoria.

Tyla, Africa’s youngest Grammy winner and the reigning “Queen of Popiano,” will treat fans to a live showcase of hits from her record-breaking debut album, TYLA, which has surpassed 1.6 billion streams worldwide.

Yatish Narsi, Chief Marketing Officer at Showmax and MultiChoice South Africa, expressed excitement about the landmark event:

“With our advanced live-streaming technology, we’re thrilled to spotlight Tyla’s iconic homecoming concert. This marks our first live-streamed entertainment event, underscoring our commitment to making world-class experiences accessible across the continent.”

Fresh from a string of global accolades, including wins at the BET Awards, MTV Music Video Awards, and the Grammys, Tyla shared her enthusiasm with her fans, affectionately called “Tygers”:

“Tygers! Me and Showmax decided to live stream this concert for everyone across Africa. I hardly get time to be home, so this one is gonna be special! I can’t wait for y’all to ROCKKK with me!”

The exclusive live stream is especially exciting for fans who missed Tyla’s sold-out Cape Town and Pretoria shows, offering one final opportunity to experience her electrifying tour.

Narsi added:

“We’re not just hoping to smash records with this live stream. We’re changing the narrative of what it means to succeed on our continent. Showmax doesn’t just aim to be the best in Africa; we aim to take our place among the best in the world.”

A Historic Moment for Showmax

The live-streamed concert marks another milestone for Showmax, which has enjoyed a banner year since its February 2024 relaunch. Boasting a 50% year-on-year increase in paying subscribers and powered by Peacock’s advanced streaming technology, Showmax has cemented its reputation as a leader in the global streaming space.

The cutting-edge platform, capable of supporting millions of simultaneous live streams, is modeled on technology that achieved record-breaking success in North America during an NFL Wild Card game.

How to Watch

To stream Tyla’s concert live from the SunBet Arena, viewers need an active Showmax Entertainment subscription. Subscriptions are easy to set up at www.showmax.com, with multiple payment options available. Fans can also join the excitement on social media by following #TylaOnShowmax.

Don’t miss this historic celebration of African talent, music, and innovation. Tyla’s homecoming promises to be a performance for the ages, uniting fans across the continent in an unforgettable live-streamed experience.

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