South African tastemaker goes international
DJ Doowap, the dynamic South African DJ and cultural tastemaker, is set to perform at Paris Fashion Week on Thursday, 26 June 2025. Known for championing Bacardi, a uniquely South African sound, her performance cements her rising global influence in both music and fashion.
New single amplifies the Bacardi movement
Her set in Paris follows the release of her electrifying new single, Seroba Ke Seh, a high-octane follow-up to her breakout hit Shay’sthombe. Produced by Bacardi pioneer Enny Man Da Guitar and featuring Pretoria lyricist C.Jaymnandi, the track is a bold celebration of Pitori street culture and Bacardi’s ascent from underground genre to international soundscape.
From Berlin to Paris – Doowap’s European takeover
Currently on a whirlwind European tour, DJ Doowap has already ignited stages in Berlin and Paris, with her upcoming fashion week appearance marking a defining cultural moment.
“Right now, the world is watching Africa for inspiration in music, fashion and culture,”
says Doowap.
“Bacardi is the next wave, and this track is our invitation to the world to dance with us.”
Style, sound, and a message
Famed for her boundary-pushing fashion that fuses streetwear, glam, and avant-garde sensibilities, DJ Doowap brings a full-spectrum creative force to the stage. Her aesthetic is as bold as her beats — a visual and sonic expression of Africa’s future-forward youth.
Ambassador, innovator, icon
As an official ambassador for global brands Maybelline and Adidas, Doowap is more than just a DJ — she’s a symbol of creative fusion across music, beauty, and fashion. With every set, post, and public appearance, she continues to redefine what it means to be a global African artist: bold, innovative, and deeply rooted in local culture.
