Released on 29 May across all major digital streaming platforms, THE XO EFFECT III marks the third instalment of a series that has become a significant platform for the producer’s artistic expression.
Known for his signature producer tag, “Sho,” Fatso 98 has built a loyal following through his emotionally rich blend of Soulful and Deep House music. The latest project continues that tradition, offering a collection of tracks that celebrate authenticity, musical exploration, and the evolving landscape of South African Deep House.
The Vision Behind The XO Effect
First introduced in 2023, THE XO EFFECT — pronounced “The Sure Effect” — was conceived as a creative outlet that allowed Fatso 98 to operate beyond the pressures of commercial expectations and industry trends.
What began as a personal artistic journey has since evolved into an eagerly anticipated annual release series. Through each instalment, the producer has used the platform to showcase his versatility while creating immersive collaborations that highlight the depth and diversity of South Africa’s electronic music scene.
A Strong Line-Up Of Collaborators
The six-track EP features an impressive roster of collaborators, bringing together some of the most respected names in the genre.
Artists appearing on the project include Warren Justin, MDU aka TRP, Salvation Pablo, and LebtoniQ, alongside recurring collaborators Deep Essentials. The Tembisa-based duo return to the series through the track “Ovi,” short for “Obvious,” which has already emerged as one of the project’s standout moments.
The collaborations reflect the communal spirit that has become central to Fatso 98’s creative approach, blending different musical perspectives while maintaining a cohesive sonic identity throughout the project.
Championing Artistic Integrity In Deep House
Beyond its musical offerings, THE XO EFFECT III serves as a statement on artistic integrity within South Africa’s electronic music landscape.
Through layered production, soulful melodies, and immersive grooves, Fatso 98 uses the project to encourage fellow musicians to remain true to their creative vision rather than chasing trends, streaming numbers, or algorithm-driven success.
The producer’s commitment to authenticity has become a defining characteristic of his work and continues to resonate with listeners seeking substance and emotional depth in electronic music.
Preserving The Soul Of The Genre
As Deep House continues to expand and evolve globally, Fatso 98 remains focused on preserving the storytelling and emotional resonance that have long been at the heart of the genre.
While embracing new sounds and production techniques, the producer continues to honour the foundations of Deep House, positioning THE XO EFFECT III as both a celebration of tradition and a glimpse into the future of the sound.
Out Now On Streaming Platforms
With its carefully curated collaborations, rich production, and clear artistic vision, THE XO EFFECT III further solidifies Fatso 98’s position among South Africa’s leading Deep House innovators.
THE XO EFFECT III is out now. STREAM HERE
