Mafikeng-born producer and “Oe Batla Kae” hitmaker De Mogul SA is back with new music, this time delivering a message of resilience and hope through his latest single, “iThemba.”
The producer joins forces with Ladi Adiosoul and Thuso Wa Sibini on the uplifting release, which encourages listeners to keep believing despite the challenges they may be facing.
A Song About Holding On
Meaning “hope” in isiZulu, iThemba is built around the idea that difficult seasons do not last forever.
Rather than simply creating another dance-floor record, De Mogul SA uses the collaboration to remind listeners of the importance of remaining optimistic, pushing forward and believing that brighter days are possible.
“iThemba is for anyone who is still holding on, still believing, still trying. Whatever you’re going through, I hope you never lose your iThemba,” says De Mogul SA.
The message gives the song an emotional foundation that allows it to connect beyond the dance floor.
Radio Stations Embrace ‘iThemba’
The single is already beginning to gain momentum across South Africa, receiving support from some of the country’s biggest radio stations.
Metro FM, Motsweding FM and Ukhozi FM are among the stations that have backed the record, giving iThemba an opportunity to reach audiences across different parts of the country.
For De Mogul SA, who became widely recognised through the success of “Oe Batla Kae,” the new release represents another chapter in a career that has seen him build his name as one of the country’s notable dance music producers.
De Mogul SA Teams Up With MTN
The release is also being supported by a partnership between De Mogul SA and MTN, giving fans another way to engage with the new record.
As part of the campaign, fans who subscribe to “iThemba” as their MTN CallerTunez stand a chance to receive a share of R1,000 in airtime.
MTN subscribers can activate the CallerTunez offering by SMSing the word THEMBA to 30072.
‘iThemba’ Available Now
With its hopeful message, growing radio support and a campaign extending the song beyond traditional streaming platforms, iThemba arrives as a reminder to keep going even when circumstances become difficult.
