Ingrooves Music Group, a leader in global independent music marketing and distribution, announced today that it has acquired Electromode, one of South Africa’s leading independent music distributors.
The deal marks Ingrooves’ entrance into the growing African music market which is being transformed through increased access to and adoption of music streaming services.
American media is abuzz with the news with giant publications such as Billboard and Music Week covering this ground-breaking announcement.
Electromode CEO, Chris Ghelakis will continue to lead the team based in Johannesburg and will work closely with the Ingrooves global music network to elevate engagement, identify new audiences, and build African artists and label brands around the world.
Electromode is home to some of South Africa’s most popular and chart-topping independent music artists. The company dominated the streaming charts in 2019 and 2020, driven by the release of The Scorpion Kings and Kabza De Small, who recently occupied the top 27 positions of the Top 100 on Apple Music, a feat that has never been done before.
Karl Anderson, Head of Apple Music Africa, said that “Kabza De Small’s album is the biggest local South African album, first day and first week release.”
The hits keep coming with Electromode taking the top five positions of the Top 10 of Apple Music’s South African Chart in November 2020.
These chart-toppers include “uThando” by Soa Mattrix, Soulful G & Shaun101 which has dominated multiple charts, as well as “Jazzidisciples (Zlele)” by Reece Madlisa & Zuma, the street anthem “VSOP” by Mr JazziQ, Busta 929 and finally, “Ulazi” by JazziQ.
