Sho Madjozi reps SA on #YouTubeBlackVoices 2021 Class

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South African Gqom rapper, singer, songwriter, actress and poet, Sho Madjozi, represents South Africa on #YouTubeBlackVoices Artist Class of 2021.

The list includes artists and groups — from the United States, Kenya, Brazil, Australia, South Africa, and Nigeria.

Throughout history, Black artists have innovated and influenced every genre of music in immeasurable ways. To both celebrate and nurture Black artistry around the world, YouTube developed the #YouTubeBlack Voices grant program — an initiative dedicated to equipping up-and-coming Black creators and artists with the resources to succeed on the platform.

This grant program is part of a larger #YouTubeBlack Voices Fund, a global, multi-year commitment to uplift and grow Black creators and artists on the platform, as well as to produce and acquire new YouTube Original programs, focusing on racial justice and the Black experience.

The Artist Class of 2021 will receive dedicated partner support from YouTube, seed funding invested into the development of their channels, and participate in training and networking programs focused on production, fan engagement, and wellbeing. 

“My music is loud. It sounds current, it sounds urgent. Ultimately, it’s a screenshot of life as a young African woman. Whether it’s asserting my independence, whether it’s talking about love, or lost love. I want to be remembered as someone who made it cool to be African and cool to be yourself, someone that presented new ways or different ways of being at this time. More than anything, I want a more equal future, where the color of your skin or the village you happen to be born in does not have a significant impact on how far you can go.”

Says Sho Madjozi.

Please meet the the inaugural #YouTubeBlack Voices Artist Class of 2021:

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