SAMA nominated music video director Kyle White was contacted to direct the Shine Your Light music video by David Guetta, Akon and Master KG on a Wednesday evening in June, by Master KG’s record label Open Mic Productions and long-time friend, mentor and client Malou.
Three days later, Kyle was on a plane to The Dominican Republic and after extensive paperwork, Covid tests and multiple connecting flights, he landed in Santo Domingo that Friday evening (Saturday morning SA Time) jet lagged and disorientated with no crew, no gear and no confirmed set locations. After touching base with local production crews, Kyle was able to pull this music video off by Sunday evening.
Kyle was aware of the incredible task at hand in completing this music video and experienced anxiety considering the expected short turnaround time. On the Sunday, in the Dominican Republic with a local production crew, Kyle filmed the video for “Shine Your Light” with 70% of the cast and crew being Spanish speakers, three translators to relay his direction to the Spanish casting crew and a team who managed to pull off the language barrier exceptionally, thus giving us the bright and colourful music video within five days of Kyle’s initial call to take on the job.
