Ba Bethe Gashoazen, affectionately hailed as The Godfather of Lekompo, has officially inked a partnership deal with Sony Music Entertainment Africa. This landmark move signals a bold new chapter for both the artist and the fast-rising Lekompo sound that has steadily carved a space in South Africa’s vibrant music scene.
“This is for everyone that built this culture”
Celebrating the announcement, Gashoazen remarked,
“This partnership is to take the Lekompo sound to the next level. This is for everyone that built this culture to the point where major record labels have earmarked the sound for major success. Thank you to everyone that has been supporting my music so far and all the artists I have worked with.”
Pioneering the Lekompo Movement
Recognised as the creative engine behind anthems like Chokeslam, Mapara, and Spikareng, Ba Bethe Gashoazen has been central to the development and popularisation of Lekompo—a gritty, high-energy genre born from the streets and now echoing across the country.
Going Global with Sony Music
In speaking on the partnership, Gashoazen expressed his vision for global expansion:
“My hope for the genre is for it not to die down as just another trend, but to keep growing and creating opportunities within the Lekompo community. Sony Music is global—so if we want Lekompo to be intentional and international, who better to partner with?”
Turning Talent into Business
For Gashoazen, the deal is not just about reach—it’s about legacy and sustainability:
“Two heads are better than one, and that’s where Sony comes in. They’ve helped me understand the business of music—how to turn this God-given talent into capital. The further the reach, the more streams, and the more the community benefits.”
Upcoming Release with Makhadzi & EnnyMan DaGuitar
The celebration continues with an upcoming single featuring Limpopo powerhouse Makhadzi and Bacardi pioneer EnnyMan DaGuitar, dropping 15 August 2025.
“All I know and all I am is music,” Gashoazen shares. “I’ve come far on my own, but now it’s time to elevate, and I know this year is looking promising.”
Lekompo Is Here to Stay
With Sony Music Entertainment Africa behind him and a wave of fans backing the culture, Ba Bethe Gashoazen is not only stepping into his next era—he’s cementing Lekompo’s future as a genre that won’t fade, but flourish.
