South African hip-hop icon and creative trailblazer Gigi Lamayne is once again rewriting the rules of the music industry. Speaking to TheJournalistDJ.com on the sidelines of the SAMAs (South African Music Awards), the rapper, poet and entrepreneur opened up about her evolution into what she boldly calls a “rapping DJ” — a move driven by creative freedom, representation, and the need to disrupt repetitive club culture.
From Old Friends to New Chapters
The moment felt more like a reunion than an interview, with Gigi reconnecting with TheJournalistDJ.com founder Andile Mathobela — a friendship spanning over 15 years. The ease between the two reflected Gigi’s grounded nature, even as she steps into a new phase of her career with confidence and clarity.
“I’m great,” she said, before immediately diving into the concept that has everyone talking.
Coining the Term: “Rapping DJ”
Gigi described her current direction as both intentional and necessary.
“I’ve coined this very controversial term called a rapping DJ,” she explained. “I’m basically playing my own music — and my friends’ music too.”
The motivation, she revealed, came from frustration.
“If they’re not going to play our music, then we’re going to DJ to play our music.”
For Gigi, this isn’t about trend-hopping — it’s about ownership, access, and curating spaces where overlooked sounds can live freely.
Challenging Repetitive Club Culture
Her decision to step behind the decks was also sparked by fatigue with predictable sets.
“I was just so tired of hearing the same similar sets over and over again,” she said. “There’s so much music to explore.”
Growing up in a culturally diverse environment where house and Afro-influenced music were part of everyday life, Gigi sees DJing as a way to rewrite narratives — both her own and those of other artists who deserve more play.
“I want to start playing my music and the music of other people that I feel should be heard.”
A Hip-Hop Lyricist Who Still Raps — Even on Afro Tech
While some may view her DJ journey as a departure from hip-hop, Gigi made it clear: the rapper is still very much alive.
“I still rap. Even on Afro tech,” she said, hinting at upcoming releases that blend her sharp lyricism with electronic and Afro-rooted sounds.
The moment also sparked reflection, as Andile recalled suggesting an Afro tech collaboration years ago — something both now agree is long overdue.
“Everything happens for a reason,” Gigi said, affirming that the timing finally feels right.
Navigating Criticism and Creative Gatekeeping
As expected, her crossover hasn’t been without resistance.
“I’ve heard some people feeling like they’re blue-blood DJs and they don’t appreciate people crossing over,” she admitted.
But perspective comes with experience.
“I’m a rapper who’s seen presenters become rappers, and people become many other things,” she said. “When you’re a creative, you never really get bored.”
Rather than focusing on criticism, Gigi highlighted the support that matters.
Saluting DJ Zinhle for Support and Guidance
In a moment of appreciation, Gigi gave a special mention to DJ Zinhle, crediting her for real, behind-the-scenes support.
“She’s sent me music, she’s given me advice, she’s shown me so much love.”
For Gigi, that kind of endorsement speaks louder than online noise.
“For the people that matter, I’m good.”
Thick Skin, Growth, and Perspective
Having spent over a decade in a competitive industry, Gigi says criticism no longer shakes her.
“I’m used to it. It’s part of it,” she shared, noting that even her partner has taken more offense on her behalf than she ever has.
Her focus, she says, is staying grounded and not engaging with distractions.
“A lot of respect is being put on my name because I don’t pay attention to the noise.”
Looking Ahead: New Music and Afro Tech in 2026
As 2025 draws to a close — a year that marked a decade in the game for Gigi — her eyes are firmly on what’s next.
“New music,” she said without hesitation. “The Afro tech space.”
She also made a public commitment on camera: a studio collaboration with Andile Mathobela is officially on the cards.
“I’m ready now. I’m confident,” she said. “Let’s take music to the world.”
“There’s No Better Time Than Now to Be African”
Gigi ended the conversation with a powerful reminder of the global moment Africa is living in.
“Everyone’s looking at Africa right now,” she said. “There’s no better time than now to be African.”
