Everyone in South Africa will remember the day Count Your Blessings hit the airwaves. A hit song by Limpopo-born music producer Rabs Vhafuwi together with Mizz. The radio played a part in popularising the song. Who can forget the radio top ten charts the song dominated? Ever since releasing Count Your Blessings, Rabs Vhafuwi has produced well-thought-out, timeless music.
The album Hear Me Now was released through a distribution deal in 2016, 9 Provinces followed two years later, with the collector’s item Unboxed releasing in 2020.
While shopping around for a licensing and distribution deal in 2015, Rabs Vhafuwi realized that the two were not the same nor structured the same way.
– Rabs Vhafuwi
There are quite a several music distributions companies in South Africa offering different distribution deals, with different terms and conditions. The common thread lies in their payment timelines from the time your music gets released. Some of these companies’ clientele is mostly independent artists, whereas others also serve the recording labels including independent.
– Rabs Vhafuwi
Retail music distributors like Musica and Reliable used to be the only way to get our albums in the hands of listeners. That has since changed, affecting how we used to generate income from these albums. The wait for the money from the distribution money can be irritating. Cash flow strategies had to be adjusted. Today, artists realised the income-generating power aided by their social media platforms. The income from these platforms makes it a bit easier to manage the cash flow, while also looking for more income-generating avenues.
– Rabs Vhafuwi.
It takes more than a radio-favorite and a hot body to turn music into a full-time career.