A Vision Years in the Making
Lerato Staxx, founder of Just Piano Africa, couldn’t hide his excitement at the agency’s official launch on March 26th in Dunkeld.
“I’m feeling over the moon,”
he said.
“This is a platform I’ve been working on since the beginning of 2024. I spent time doing research because I believe you need to understand the ecosystem before stepping into any industry – be it music, construction, or logistics.”
More Than an Agency – A Cultural Movement
Just Piano Africa is positioned as a one-stop hub for all things Amapiano. The agency offers artist management, PR and marketing, bookings, merchandise, and curated pop-up events. According to Staxx, it’s all about bringing structure and sustainability to a genre that has taken the world by storm.
Building a Business-Minded Culture in Amapiano
“We’re in business at the end of the day,”
Staxx emphasized.
“We need to treat this thing as a business. Amapiano is globally recognized, but there’s still a perception we need to change. It’s time to elevate it.”
Celebrating the Launch in Style
The launch event, hosted in collaboration with Y at eMedia studios, brought together a vibrant mix of Amapiano artists, talent managers, record label executives, and cultural tastemakers. Brand partners like Volcan Tequila, Hennessy, Corona, MXD, and Y 99.2 helped set the tone for a night that celebrated the past, present, and future of Amapiano.
Protecting and Growing the Genre
Despite concerns in some circles about the genre’s future, Staxx is confident.
“The genre just needs a bit of structure. It still has legs to grow. We can’t kill a genre over a statement.”
An Open Call for Collaboration
Staxx stressed that Just Piano Africa is all about collaboration.
“Anyone looking to collaborate – whether it’s from a music perspective, artist management, or events – just hit us up. We’re big on working together to make this thing even bigger.”
How to Get Involved
To connect with the agency, fans and artists alike can follow Just Piano Africa on all major social platforms. Those looking for direct engagement with Lerato Staxx can also reach out via Staxx Music Management on Instagram and Facebook.
Amapiano’s Future Starts Now
With its official launch and a clear mission to push the genre forward, Just Piano Africa is set to be a key player in shaping the future of Amapiano. The movement has begun – and it’s only getting louder.
